Every cannabis lover can recognize that strong, distinctive scent as you crack open a jar of flowers or open the seal on a brand new cart. It’s more than just scent. This experience is a combination of mood, memory, anticipation and expectation. Terpenes can make this happen and are not Terpenes whatsoever, but the kind that are extracted from cannabis. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.
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For years, cannabis product manufacturers have extensively relied on botanical terpenes to replicate the essence of cannabis strains. On paper, it was logical. The efficiency of removing pinene and limonene, respectively from orange or pine trees allowed for the creation of strain profiles that were familiar. However, the results did not always live up to the excitement. While initially smelling pleasant they often were lacking in depth, soul and longevity when compared to their cannabis-derived counterparts. They rapidly degraded and ended up smelling like air freshener rather than fresh flower.
Here’s where pure cannabis-derived terpenes are at play. Extracted directly from the cannabis plant, they are the main elements that create the strain’s signature scent, as well as subtle notes that support it. Botanical sources cannot reproduce them. It’s not just about the flavor, it’s also about capturing the cultivar’s spirit.
A recent innovation within the industry is the use of live resin Terpenes. Instead of sourcing terpenes from dried or cured cannabis, they are extracted from the plants that are frozen right after harvest. The technique of quick-freezing ensures the retention of volatile and delicate compounds that otherwise would be lost. The terpene profile is more vivid, vibrant and richer. It feels much more like the original strain.
The sensory benefits are obvious however the effect of terpenes derived from cannabis goes far beyond the taste. These terpenes can contribute to the entourage effect which is the subtle interaction between terpenes and cannabinoids. This could affect the overall experience that a particular product may offer. A formula that is infused with OG Kush terpenes, for example, may not only taste better but also possess a the ability to have a more balanced and familiar effect due to the supporting compounds which are retained in the extract.
As consumer awareness grows as does the demand for greater transparency. The public isn’t just looking for high THC levels. They are looking into their products, examining ingredients lists and looking for cannabis derived terpenes available with precise information on the source and extracting. Brands that provide strain-specific, uncut and unblended terpene profiles, are rewarded for their customer loyalty.
In a market flooded with choices the shift in focus is essential. The authenticity of the products are becoming increasingly crucial in a marketplace where so many are fighting for attention. If someone is the first to try a cannabis-derived terpene you might be enticed by the synthetic flavor or the botanical blends.
Mass Terpenes has become a leader in this field with hemp-derived as well as live resins that cater to different budgets. The CDT series is a favourite for extractors, vape manufacturers and curious customers who are all looking to get the purest way.
In the end, it’s not all about smell. It’s about connecting. Terpenes can affect the way you feel after a day’s work more than people think. When you choose terpenes that are pure cannabis will give you clarity and depth as well as an honest relationship to the plant. It is, perhaps, the most potent ingredient of all.