Managed Service Providers (MSPs) have historically relied on the traditional methods of selling – cold calls, door-to-door outreach, and forming sales teams. In the modern, digital world this approach is starting to fail. Costs, long durations of ramp-up, as well as short time-to-market for sales reps makes this approach not just outdated but risky. MSPs continue to invest heavily on outbound marketing tactics that yield little.
The truth is that relying solely on sales before building demand is equivalent to putting the cart in front of the horse. Even the most successful salespeople can’t succeed without a steady flow of potential customers. Pay-per-click marketing designed for MSPs is a more effective method to get leads looking for their services.
What makes PPC for MSPs so efficient?
PPC for MSPs offers a direct line to buyers actively searching for services like managed IT support, cybersecurity, or helpdesk outsourcing. PPC can track demand in real time, unlike cold outreach which could interrupt those who aren’t ready.
MSPs who are able to execute the right campaign will be visible on the top search engines, on targeted LinkedIn feeds or even in YouTube videos that are watched by small and medium businesses. The advertising campaign isn’t only about visibility, but also generates leads that will likely to turn into customers.
It’s also much simpler to track the return on investment than traditional sales methods. Instead of guessing which calls might result in a specific destination, you can be able to see precisely which ads are working, which keywords are performing and what your real cost per lead is.
What causes most campaigns to fail is that they lack the right know-how
It’s not as easy as simply boosting your Facebook post or choosing the right Google keywords to conduct an effective PPC. MSPs are targeting a particular market and to connect with them effectively, they require industry specific expertise. A PPC company that specializes in MSPs could bring about a dramatic change.
The MSP agency that is a certified is aware of:
Discuss business concerns such as security threats, undependable support and downtime.
Create a campaign for advertising that is compatible with MSP service and package.
Create landing pages that convert curiosity into inquiries.
Without this level of detail PPC campaigns quickly turn into expensive experiments. But with the right guidance, they become powerful engines for growth.
It is better to concentrate on marketing first and sales in the second.
Traditional thinking of investing in marketing prior to the hiring of salespeople is shifting. MSPs are increasingly recognizing that demand generation is the most important thing. If marketing is successful and sales teams can to spend less time hunting and more time on closing.
PPC is an essential tool for generating warm leads. The warm leads that it produces at the high end of your funnel let the founders to concentrate their efforts on adding value, rather than chasing down cold prospects. Once there’s consistent inbound activity it’s the perfect time to boost sales side not before.
The marketing-driven growth model helps MSPs grow more effectively reduce time and budget more efficiently. It also meets buyers online, in the places they are.
Final Thoughts
If your MSP has been using outdated sales-driven strategies, it’s an appropriate time to step back and evaluate. There’s a more efficient, durable way to go and it begins with reaching those who are already searching for the solutions you provide.
MSPs shouldn’t just concentrate on generating clicks. They also need to gain clients. With the help of a reliable MSP PPC agency or MSP advertising agency, you can build a reliable flow of high-quality leads and finally break free from the unpredictability of cold outreach. Marketing isn’t a luxury anymore. It’s an essential part of your business.